Bunkum Also: Buncombe
1. insincere speechmaking by a politician intended merely to please local constituents.
2. insincere talk; claptrap; humbug.
claptrap
1.pretentious but insincere or empty language: His speeches seem erudite but analysis reveals them to be mere claptrap.
2.any artifice or expedient for winning applause or impressing the public.
hokum
Meaningless nonsense with an outward appearance of being impressive and legitimate
:Enjoyable hokum, worth seeing if you want some laughs without taxing your brain too much.
:It was pure theater by a master and you could see it as marvelously sincere and spontaneous or absolute hokum.
artifice
1.a clever trick or stratagem; a cunning, crafty device or expedient; wile.
2.trickery; guile; craftiness.
:In McKellen and de la Tour's consummate hands, the play is strangely affectionate beneath the artifice and bruised facade.